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		<title>Aldi accused by Oreo maker Mondelez of copying its packaging</title>
		<link>https://canyoncrestguide.com/aldi-accused-by-oreo-maker-mondelez-of-copying-its-packaging/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=aldi-accused-by-oreo-maker-mondelez-of-copying-its-packaging</link>
		
		<dc:creator><![CDATA[Tony Ramos]]></dc:creator>
		<pubDate>Fri, 30 May 2025 20:26:00 +0000</pubDate>
				<category><![CDATA[Daily News]]></category>
		<category><![CDATA[accused]]></category>
		<category><![CDATA[Aldi]]></category>
		<category><![CDATA[copying]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[Illinois]]></category>
		<category><![CDATA[Lawsuit]]></category>
		<category><![CDATA[Maker]]></category>
		<category><![CDATA[Mondelez]]></category>
		<category><![CDATA[Oreo]]></category>
		<category><![CDATA[packaging]]></category>
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					<description><![CDATA[<p>Mondelez International, the company behind Oreo, Wheat Thins and other name-brand products, says Aldi is copying its packaging in an effort to dupe customers into buying the supermarket chain&#8217;s products. In a federal lawsuit filed Tuesday in Illinois, the snack company alleges that Aldi &#8220;blatantly copies&#8221; the distinctive packaging of its brands in order to [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://canyoncrestguide.com/aldi-accused-by-oreo-maker-mondelez-of-copying-its-packaging/">Aldi accused by Oreo maker Mondelez of copying its packaging</a> appeared first on <a rel="nofollow" href="https://canyoncrestguide.com">Canyon Crest Guide Local News</a>.</p>
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<p>Mondelez International, the company behind Oreo, Wheat Thins and other name-brand products, says Aldi is copying its packaging in an effort to dupe customers into buying the supermarket chain&#8217;s products.</p>
<p>In a federal lawsuit filed Tuesday in Illinois, the snack company alleges that Aldi &#8220;blatantly copies&#8221; the distinctive packaging of its brands in order to mislead customers into thinking they are buying a Mondelez product when they are actually purchasing a store-brand version. The company is seeking monetary damages and a court order that would prevent Aldi from selling products Mondelez says infringe on its trademarks.</p>
<figure class="embed embed--type-image is-image embed--float-none embed--size-medium">
<p>      <span class="img embed__content"><img decoding="async" src="https://assets2.cbsnewsstatic.com/hub/i/r/2025/05/30/29f87273-de93-42a1-8fdd-e3f49511ae0b/thumbnail/620x413/29d7a04053ddea4e32dd8b7866702ef5/ap25149818477376-1.jpg?v=15603985a4508c8e7bc83d8e4e73c5d0#" alt="Mondelez Aldi Lawsuit " height="413" width="620" class=" lazyload" srcset="https://assets2.cbsnewsstatic.com/hub/i/r/2025/05/30/29f87273-de93-42a1-8fdd-e3f49511ae0b/thumbnail/620x413/29d7a04053ddea4e32dd8b7866702ef5/ap25149818477376-1.jpg?v=15603985a4508c8e7bc83d8e4e73c5d0 1x, https://assets1.cbsnewsstatic.com/hub/i/r/2025/05/30/29f87273-de93-42a1-8fdd-e3f49511ae0b/thumbnail/1240x826/4cde21051ba94218908a7ba15b9c2a4d/ap25149818477376-1.jpg?v=15603985a4508c8e7bc83d8e4e73c5d0 2x" loading="lazy" title="Aldi accused by Oreo maker Mondelez of copying its packaging 3"></span><figcaption class="embed__caption-container">
<p>                  <span class="embed__caption">A comparison of name brand products (top row) and the Aldi products (bottom row) that Mondelez alleges are designed as look-alikes in order to dupe customers into buying them. </span></p>
<p>                  <span class="embed__credit"></p>
<p>                Nam Y. Huh / AP</p>
<p>                          </span><br />
              </figcaption></figure>
<p>Neither Aldi nor Mondelez immediately responded to CBS News&#8217; requests for comment.</p>
<p>Mondelez names a number of Aldi products in its lawsuit that it alleges are look-alikes of its own popular snacks such as Oreo, Chips Ahoy, Wheat Thins, Nilla Wafers cookies and Nabisco Premium Saltine Crackers. The company claims the Aldi store-brand items have different names but bear similar packaging design elements — including font, colors, image placement and product names — to Mondelez products.</p>
<p>Aldi&#8217;s Peanut Butter Creme Filled Cookies, for example, come in a red box, similar to that of Mondelez&#8217;s Nutter Butter cookies. The white script font and cookie image on the packaging also mimic the Nutter Butter packaging, the snack company claims.</p>
<p>Aldi also sells a product called Thin Wheat, which in addition to the nearly synonymous name to Nabisco&#8217;s Wheat Thins, has a similar design to the Mondelez product, including a yellow background, the word &#8220;original&#8221; and crackers pictured on the bottom half of the box, the lawsuit says.</p>
<figure class="embed embed--type-image is-image embed--float-none embed--size-medium">
<p>      <span class="img embed__content"><img decoding="async" src="https://assets2.cbsnewsstatic.com/hub/i/r/2025/05/30/d2547c35-4ff1-4426-ace3-2097f2c4afa0/thumbnail/620x413/01ad0ae5f8ffe444c41fcbd6a6e1eebc/ap25149818436200-1.jpg?v=15603985a4508c8e7bc83d8e4e73c5d0#" alt="ap25149818436200-1.jpg " height="413" width="620" class=" lazyload" srcset="https://assets2.cbsnewsstatic.com/hub/i/r/2025/05/30/d2547c35-4ff1-4426-ace3-2097f2c4afa0/thumbnail/620x413/01ad0ae5f8ffe444c41fcbd6a6e1eebc/ap25149818436200-1.jpg?v=15603985a4508c8e7bc83d8e4e73c5d0 1x, https://assets1.cbsnewsstatic.com/hub/i/r/2025/05/30/d2547c35-4ff1-4426-ace3-2097f2c4afa0/thumbnail/1240x826/e4210fc2ed4730cab1abe052890ec323/ap25149818436200-1.jpg?v=15603985a4508c8e7bc83d8e4e73c5d0 2x" loading="lazy" title="Aldi accused by Oreo maker Mondelez of copying its packaging 4"></span><figcaption class="embed__caption-container">
<p>                  <span class="embed__caption">Nabisco Wheat Thins (left) is one of several name-brand snacks whose packaging Mondelez claims is being &#8220;blatently&#8221; copied by Aldi to trick customers into buying store-brand versions.</span></p>
<p>                  <span class="embed__credit"></p>
<p>                AP Photos/Nam Y. Huh</p>
<p>                          </span><br />
              </figcaption></figure>
<p>The trademark lawsuit is not the first for Aldi, which been called out numerous times over its products&#8217; packaging. Earlier this year, a U.K. appeals court ruled in favor of Thatchers, a cider company, which sued Aldi over design similarities in the packaging of its lemon cider.</p>
<p>Mondelez is one of the worlds largest multinational food companies, with a footprint in over 150 countries. Aldi, a U.S.-based company, operates 6,600 stores across more than 10 countries, according to its <a href="https://careers.aldi.us/our-story" target="_blank" rel="nofollow noopener">website</a>.</p>
<p class="content__meta--contributors">
<p>                      <span class="byline__author__text">The Associated  Press</span></p>
<p>        contributed to this report.
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<p><h3 class="component__title">More from CBS News</h3>
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      <a href="https://www.cbsnews.com/team/mary-cunningham/" class="content-author__name" data-invalid-url-rewritten-http="" target="_blank" rel="noopener">Mary  Cunningham</a></p>
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<p class="content-author__text">Mary Cunningham is a reporter for CBS MoneyWatch. Before joining the business and finance vertical, she worked at &#8220;60 Minutes,&#8221; CBSNews.com and CBS News 24/7 as part of the CBS News Associate Program.</p>
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<br /><a href="https://www.cbsnews.com/news/oreo-mondelez-wheat-thins-aldi-packaging/" target="_blank" rel="noopener">Source link </a></p>
<p>The post <a rel="nofollow" href="https://canyoncrestguide.com/aldi-accused-by-oreo-maker-mondelez-of-copying-its-packaging/">Aldi accused by Oreo maker Mondelez of copying its packaging</a> appeared first on <a rel="nofollow" href="https://canyoncrestguide.com">Canyon Crest Guide Local News</a>.</p>
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