Why Opt for Canyon Crest Newspaper Advertising?- It’s Reliable
Multiple industry studies reveal a thriving readership base for newspapers, capturing the attention of educated and affluent individuals – a demographic that advertisers find particularly appealing. Recent findings from the Poynter Media Trust Survey, a study by Coda Ventures, and Marketing Sherpa, all highlight the trust people place in newspapers for not just news content, but also advertising.
Newspapers Boast an Impressive Readership
The latest statistics from the newspaper industry underscore the substantial and loyal readership of newspapers.
Over 129 million American adults, or more than 60% of the population, peruse newspaper media every week.
Over 60% of adults in both the 18-34 and 35+ age brackets engage with a newspaper weekly.
A staggering 71% of households earning above $100K are habitual newspaper readers.
82 million adults utilize smartphones or tablets to access newspaper content.
Newspapers Drive Consumer Action
The power of newspapers to motivate purchases is evident from various research studies. With their broad reach among educated, affluent, and shopping-savvy audiences, newspapers and their integrated offerings stand out as a potent platform for advertising investment.
Consider the following statistics:
A massive 91% of newspaper readers say they act after perusing or scrutinizing inserts.
Nearly 80% of newspaper readers have taken some action in response to a newspaper ad in the previous month.
Newspapers are the top source of coupons for seven out of ten adults aged 18 and above.
About 71% of all consumers use the print coupons found in newspapers.
Consumers overwhelmingly identify newspapers as the best medium for drawing their attention to sales.
Top 10 Consumer Actions Triggered by Newspaper Advertising
- Seeking more information about the product or service
- Visiting the advertiser’s website
- Developing a more favorable opinion of the advertiser
- Retaining the ad for future reference
- Recommending the product or service to someone else
- Sharing the ad with someone else
- Asking someone about the product or service
- Contemplating purchasing the product or service
- Visiting a physical store, dealer, or location
- Searching online for the product or service
Newspaper Advertising Offers an Array of Benefits
COVERAGE: Newspapers reach more than 60% of American adults every week.
ENGAGEMENT: Newspapers command a high level of engagement across various platforms such as print, online, smartphones, and tablets due to their valued news, advertising, and local feature coverage. In the past month, eight out of ten newspaper users have reacted to a newspaper ad.
HIGH TRUST LEVELS: Newspapers are not only trusted for their news and information but also for their advertisements and content.
TARGETING OPTIONS: One key advantage of newspaper advertising is the range of methods available to target a specific audience – be it zoning inserts by zip code, using a niche publication for a particular ethnic group, or behavioral targeting through a newspaper’s digital property. These options provide a diverse array of products to reach any audience an advertiser aims to connect with.
CONVENIENCE: Newspapers provide their readers with a choice of platforms to receive their news and advertising content, depending on their convenience and preference.
DEMOGRAPHICS: Newspapers capture the demographic group advertisers seek. Over 71% of American adults with a household income above $100k and nearly three-quarters of those with a college degree engage with newspaper content weekly. Newspaper advertising allows your brand messages to reach an affluent, educated audience who are open to persuasion in either print or digital formats.
Sources: 1 2021 Release 1 Nielsen Scarborough Report. Copyright 2021 Scarborough Research. All rights reserved. 2Coda/Triad Newspaper Insert Study, 3 NAA How America Shops and Spends, 4 Valassis Consumer Intel Report, 5Triad Newspaper Ad Effectiveness Service, 6 Release 1 Nielsen Scarborough Report. Copyright 2021 Scarborough Research. All rights reserved.; News Media Alliance “New Advertising Panorama”; New Media Alliance Playbook.
To summarize, newspaper advertising offers an effective and trusted medium for reaching a desirable demographic. Its extensive reach and engagement across multiple platforms, combined with its ability to influence consumer action, make it a compelling choice for advertisers. Additionally, newspapers’ flexible targeting options and multi-platform accessibility provide convenience and appeal to a wide range of readers. It’s evident that newspaper advertising is an invaluable tool for reaching an educated and affluent audience who are ready to be influenced by your brand’s message in either print or digital formats.