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Black Friday shoppers, beware: Gift prices are climbing. So if you want to cross off every item on your holiday shopping list, you’ll likely have to dig for discounts.   

Not sure how to bargain hunt to keep your seasonal shopping spree below budget? Here are one personal finance expert’s tips on how to score the best deals this holiday season.

Don’t get duped by doorbuster deals

During Black Friday, many major retailers offer exclusive doorbuster deals, or deeply discounted goods, at their brick-and-mortar stores. However, if a deal seems too good to be true, it’s often because it is, Kimberly Palmer, a personal finance expert at NerdWallet, told CBS MoneyWatch. 

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According to Palmer, doorbuster deals are often offered on outdated and lower-quality products. Additionally, those deals are often harder to snag because they typically only apply to items that are in “very limited supply,” Palmer told CBS MoneyWatch. 

Palmer advises shoppers to have an idea of what they’re looking to buy before visiting their local stores. Shoppers should also consider how flexible they’re willing to be on an item’s make and model, she said. 


Why holiday shopping season is starting earlier this year

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Stack store discounts with credit card offers

During the holidays, many credit card issuers offer additional discounts for purchases at popular retailers. To see if your credit card comes with any special offers, check your care issuer’s app or website. If available, you should opt into holiday offers to get extra discounts (often in the form of statement credits) for shopping at your favorite stores, Palmer said. 

While retailers may limit how many coupons you can use per purchase, you can easily combine credit card-issued discounts with store coupons, allowing you to maximize your savings at checkout. 

“A great way to shop is to stack those discounts on top of each other,” Palmer said. “You might get a 10% discount through your credit card, and then you get a Black Friday or Cyber Monday deal that adds another 10% [discount] to your purchase.” 

Time your purchases with deep discounts

Knowing when to shop for certain items, can save you big bucks around the holidays, according to Palmer. 

If you’re looking to scoop up the season’s hottest toys, postpone your shopping trip until right before the major gift-giving holidays, Palmer advises. Conversely, if you’re looking to pick up a television, computer or smartphone, you’ll likely find better deals on or around Black Friday, when electronic prices are likely to dip, she said. 

Use browser extensions to find bargains

Using e-commerce-focused browser extensions can help you maximize your savings during your next online shopping spree. Paypal Honey, an in-browser bargain-hunting tool, automatically searches for and tests available coupon codes for more than 30,000 online shops. Meanwhile, Rakuten offers cash-back deals for shopping at over 3,500 stores, including Target, Macy’s, Walmart, Ulta and Nike. 

Lastly, Amazon shoppers can use tools such as CamelCamelCamel to monitor millions of product prices and receive alerts when those prices drop. 


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