At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever – Press Enterprise

Hello Kitty, second from left, with Makoto Fujiwara, executive director of the Tokyo National Museum, left, Sanrio Senior Managing Director, Yasuyuki Otsuka, second right, and Keiichi Sawa, right, managing director of Nippon TV, attends the opening ceremony of the exhibition “As I change, so does she,” marking the 50th anniversary of Hello Kitty at the Tokyo National Museum in Tokyo Wednesday, Oct. 30, 2024. (AP Photo/Shuji Kajiyama)