As wildfires continue to blaze across Los Angeles County, authorities are sounding the alarm on another potential threat to the public: scams relating to the disaster.
Multiple law enforcement officials have warned of bad actors scheming to take advantage of charitable people looking to chip in and give to those in need due to the fires.
“We have people with big hearts who want to help, they want to donate, they want to support the victims,” California Attorney General Rob Bonta said in a press conference Saturday. “We also see scammers who are taking advantage of that goodness and that generosity and scamming and defrauding those individuals.”
Bonta urged the public to beware of fraudulent organizations falsely claiming to be charities or nonprofits aiding fire victims.

A group of young people gathers to distribute water and clothing to help victims of the Eaton Fire in Altadena, Calif., Jan. 10, 2025.
Ringo Chiu/Reuters
Scammers have at times targeted elderly individuals, immigrants and non-English speakers, Bonta said.
In some cases, he added, the fraudulent organizations use names that sound misleadingly legitimate.
In order to avoid these scams, donors can first do some research on charities they’re considering giving to before opening their wallets, officials said.
Los Angeles Police Chief Jim McDonnell suggested verifying organizations with websites like Charity Navigator and the Better Business Bureau.
GoFundMe is verifying its fundraisers so donors can trust their contributions are going where they’re truly needed. They’re also suggesting a number of organizations where people can donate, including World Central Kitchen, Pasadena Humane, Baby2Baby and several others.

A view shows the remains of homes destroyed by the Palisades Fire in the Pacific Palisades neighborhood in Los Angeles, Calif., Jan. 11, 2025.
David Ryder/Reuters
“Take time to thoroughly research the charity or organization that you’re considering. Reputable groups will have clear information about their mission and proven track records,” McDonnell said in a press briefing Sunday.
McDonnell also recommended steering clear of cash donations whenever possible, instead “opting instead for secure, traceable payment methods to ensure that your contributions reach those in need.”
And if you suspect a donation request is fraudulent, McDonnell asked the public to contact police so they can investigate the matter.
Los Angeles County Sheriff Robert G. Luna said law enforcement officials are “eager to prosecute” anyone caught preying on people’s generosity.
Bonta reiterated this warning on Sunday, emphasizing there will be harsh consequences.
“To anyone who would go out and take advantage of this tragedy for their greedy gain, who would further victimize people who have potentially lost everything, who are already victims, who would look at this devastation and see dollar signs, I have a message for you: You will be held accountable,” Bonta said. “My office will be engaged to hold you accountable.”
Source link

Whether you're a startup or an established brand, business directories offer an affordable, yet powerful tool to elevate your brand recognition and reach. Sign up, stand out, and let your business soar to new heights, sign up to one of our directory websites:
Canyon Crest Directory
Riverside Ca Business Directory
The Riverside Coupon Directory

Newspaper Ads Canyon Crest CA
Click To See Full Page Ads
Click To See Half Page Ads
Click To See Quarter Page Ads
Click To See Business Card Size Ads
If you have questions before you order, give me a call @ 951-235-3518
or email @ canyoncrestnewspaper@gmail.com
Canyon Crest Guide
5225 Canyon Crest Drive Ste.71 #854 Riverside CA 92507
Tony Ramos 951-235-3518
For great backlinks to your website sign up to one of our directory websites:
Canyon Crest Directory
Riverside Ca Business Directory
The Riverside Coupon Directory